Jetstar Mobile App Redesign to Reduce Cost to Serve
Redesigned Jetstar mobile app
Design approach
• Define requirements, experience priorities and business goals with the client
• Relationship building with client and development partners
• Project manage & negotiate the design work to hit aggressive timelines
• Desk research review
• Assumptions gathering, primary research plan creation & hands-on research
• Facilitate workshops for team buy-in and knowledge-sharing
• Map and wireframe a complex array of use cases
• Continuous presentation to large team about the design decisions
• Relationship building with client and development partners
• Project manage & negotiate the design work to hit aggressive timelines
• Desk research review
• Assumptions gathering, primary research plan creation & hands-on research
• Facilitate workshops for team buy-in and knowledge-sharing
• Map and wireframe a complex array of use cases
• Continuous presentation to large team about the design decisions
Improvements to Manage My Booking
• Updated language and structure of the information architecture to provide a better information scent for key tasks.
• Re-imagined the Manage My Booking Experience by leveraging client collaboration and existing strategic research.
• Surfaced essential information for accomodation, airport transfers, travel insurance and other add-ons in a digestible overview screen.
• Pulled in useful data for purchased accomodation, airport transfers, travel insurance and other add-ons so that customer information needs were met.
• Re-imagined the Manage My Booking Experience by leveraging client collaboration and existing strategic research.
• Surfaced essential information for accomodation, airport transfers, travel insurance and other add-ons in a digestible overview screen.
• Pulled in useful data for purchased accomodation, airport transfers, travel insurance and other add-ons so that customer information needs were met.
Redesigned Manage My Booking mobile app experience